Media Manager

Media Managers oversee interactions with press and other media to protect, enhance and ensure positive publicity of their clean energy organization. They may also be involved in strategic marketing plans for e-commerce sales, website design, and online advertising and content.

EXAMPLE SCENARIO

A Media Manager is being interviewed by the local press to publicize the success of a recent solar initiative where the company donated several solar panels to three MA libraries to use as teaching tools for the community. The Media Manager ensures that the company is well represented and project facts are accurate to make the public aware of their goals to spread clean energy across Massachusetts.

TYPICAL TASKS

Oversee interactions and develop relationships with stakeholders.
Execute promotion strategies to enhance the company image and product awareness.
Monitor market and media trends.
Design and conduct social campaigns on online outreach.
Oversee website content, design, and features to be used as a promotional tool and conduct online sales.

MEDIAN PAY ^SRC

$83,530

EDUCATION & TRAINING LEVEL

Bachelor’s Degree, Master’s Degree (recommended)

WORK EXPERIENCE REQUIRED

5+ years

SKILLS & REQUIREMENTS

Communication Skills, Interpersonal Skills, Management Skills, Detail Oriented, Organizational Skills, Analytical Skills, Creativity, Decision Making Skills

SIMILAR OCCUPATIONS

Communications Managers, Marketing Managers, E-Commerce Manager