Market Research Analyst and Specialist

Market Research Analysts and Specialists do a variety of tasks assisting the marketing and promotion of clean energy products and services. They primarily conduct market research to identify new opportunities in the clean energy market as well as measure the effectiveness of current marketing, advertising, and communication strategies.

EXAMPLE SCENARIO

A Market Research Analyst works for a Solar PV company that sells panels directly to residential home owners. The Market Research Analyst is collecting information through surveys and other methods to determine the buying habits, price range, and preferences of a new potential market. After collecting data for several months, the Market Research Analyst reports the findings to the marketing managers to make decisions on how to proceed.

TYPICAL TASKS ^SRC

Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Forecast and track marketing and sales trends, analyzing collected data.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.

EXAMPLE JOB TITLES ^SRC

Business Development Specialist, Communications Specialist, Market Research Consultant, Marketing Assistant

MEDIAN PAY ^SRC

$63,120

EDUCATION & TRAINING LEVEL

Bachelor’s Degree

WORK EXPERIENCE REQUIRED

None

SKILLS & REQUIREMENTS

Analytical Skills, Communication Skills, Interpersonal Skills, Decision-Making Skills, Organizational Skills, Research Skills, Detail Oriented

SIMILAR OCCUPATIONS

Marketing Specialist, Operations Research Analyst, Public Relations Specialist, Survey Researchers