Marketing Manager

Marketing Managers oversee the marketing activities in a clean energy organization including marketing, promotion, and advertisement strategies. They are also involved in market research, public events, managing staff, and public outreach.

EXAMPLE SCENARIO

A Marketing Manager received a recent market study conducted by the organization which determined specific demographics to target for the company’s new line of energy efficient ventilation systems. The Marketing Manager sets pricing, promotion, and advertising strategies and helps coordinate press and social media releases to publicize the product. Timing and coordination with other departments are also carefully planned so the company is best prepared to release the products to the customers in a strategic way.

TYPICAL TASKS SRC

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Consult with product development personnel on product specifications such as design, color, or packaging.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

EXAMPLE JOB TITLES SRC

Brand Manager, Market Development Manager, Marketing Coordinator, Marketing Director

MEDIAN PAY SRC

$127,560

EDUCATION & TRAINING LEVEL

Bachelor’s Degree

WORK EXPERIENCE REQUIRED

5+ years

SKILLS & REQUIREMENTS

Communication Skills, Interpersonal Skills, Management Skills, Detail Oriented, Organizational Skills, Analytical Skills, Creativity, Decision Making Skills

SIMILAR OCCUPATIONS

Communications Managers, Senior Analyst